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White glossy mug

White glossy mug

$15.00Price
Size
11 oz
15 oz
20 oz
Quantity

Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher. • Ceramic • 11 oz mug dimensions: 3.8″ (9.6 cm) in height, 3.2″ (8.2 cm) in diameter • 15 oz mug dimensions: 4.7″ (11.9 cm) in height, 3.3″ (8.5 cm) in diameter • 20 oz mug dimensions: 4.3″ (10.9 cm) in height, 3.7″ (9.3 cm) in diameter • Dishwasher and microwave safe • Blank product sourced from China

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    Blues = No Blues logo

    Blues = No Blues

    From the Delta, for the Delta.

    Delta Underground

    The Voice from the Mississippi Trenches

    Free Tier Paid Tier — $5/mo

    Wear the Culture

    Every shirt funds coverage of working Mississippi blues musicians.

    Advertising Partnership

    Your Brand Inside the Blues

    Blues fans are older, higher-earning, and largely ignored by mainstream media buyers. Delta Underground reaches them in a place nothing else does — rooted in real Mississippi history, sounding like nobody else on the internet.

    The Audience

    45+
    Core listener
    age range
    82%
    Listeners with
    household income
    above median
    High LTV
    Spends on travel,
    music, food,
    and experiences
    Loyal
    Follows artists
    and brands for
    years, not weeks

    Mainstream media buys chase the youngest possible audience. Blues fans have been left behind, which means the competition for their attention is almost zero. A brand that shows up here owns the room.

    Why Delta Underground

    Not a Generic Ad Buy

    Delta Underground is not a podcast network or a content platform. It is a single voice, rooted in the real Mississippi Delta — Clarksdale, Greenville, Cleveland — telling stories that have never been packaged for mass consumption. That specificity is what makes it work for advertisers.

    When your brand appears inside Delta Underground, it is not running alongside a hundred other ads. It is the one sponsor the listener has ever heard on this program. That kind of share of voice is gone from every other medium. It still exists here.

    The blues audience has survived every media cycle without ever being properly served. They are not difficult to reach. They have simply never been reached correctly. This is the channel that reaches them correctly.

    Partnership Includes

    What a Sponsorship Looks Like

    • Host-read ad spots written in the Delta Underground voice — native to the content, not dropped in from the outside
    • Short-form video ads produced by Swerv, built for the aesthetic of the brand and the channel (samples below)
    • Placement across episodes, social clips, and the Blues = No Blues platform
    • Category exclusivity — one brand per vertical, per run
    • Direct relationship: no agency layer, no middleman, Swerv handles it personally

    Sample Work

    The Product

    Short-form ads produced in-house, shot and cut to match the tone of the channel.

    Time Warp Hallway — Cut 1
    Time Warp Hallway — Cut 2
    Blues = No Blues Post Ad

    Get In Touch

    Ready to Bring It Home?

    Sponsorship slots are limited by design. One brand per category, one conversation at a time. If you want to be in front of the blues audience before anyone else figures out they should be, now is the time.

    Start a Conversation

    swervinblues@gmail.com  ·  Response within 48 hours

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